Marketing

How KAGA reaches the world.

Two films open the story of KAGA — one shows the city falling into nature, the other reveals why this place changes the people who visit it.

1. The City That Grew

The film starts with everyday moments across Riyadh.

Nature suddenly begins to grow inside homes, streets, stations, and screens — surprising people and pulling them into a shared journey.

They are transported into KAGA, where living nature surrounds them.

The film ends with an aerial shot of KAGA.